Bharti Airtel has selected Broadcom’s highly integrated satellite set-top box (STB) system-on-a-chip (SoC) solutions to power its direct-to-home (DTH) TV services – Airtel digital TV – marking Broadcom’s first commercial satellite product launch in India.
This selection of Broadcom’s DVB-S2 technology, which provides 30 percent greater capacity when compared to the DVB-S standard, allows Bharti Airtel to offer additional services, channels, and on-demand and interactive content within the same transponder allocation, providing subscribers with more television choices and a better overall user experience.
Essentially, many local search players (and other content players) have been after DTH providers for partnerships, but the biggest hindrance to the same is capacity.
Airtel’s higher capacity STBs will serve as a differentiation in this crowded market.
Quick snapshot of DTH Business
- Current user base stands at ~6.5 million (total TV household in India ~124 mn)
- By 2011, the DTH subscriber base is expected to grow to 25mn
- Key players include DishTV, Tata Sky , Sun Direct Reliance and Airtel.
- DishTV claims 50% market share and aims to grow it’s subscriber base to 9 million by 2010 – their new strategy includes new movies premier – ‘Oye Lucky, Lucky Oye’ within 3 weeks of release is being premiered @ DishTV.
- Sun recently launched DTH in Mumbai