We broke the Airtel:Twitter partnership news and an intriguing question about the entire deal was on exclusivity – why would Twitter go exclusive with an operator?

Well, Twitter did

Airtel owing to the exclusivity has started advertising it’s twitter sms service and Twitter, owing to the deal will gain a lot more branding (and awareness) from the deal.

Watch the Airtel commercials

Airtel, ofcourse exploits the exclusive period with ‘Twitter on SMS , only from Airtel‘ punchline. Neat? Huh!

Highly Recommended Read: Twitter in India – People Use it as a News Service [Survey Report]

[Thanks Prabhu for the tip.]