Bollywood has embraced digital media and Ajay Devgn is going a step further with the launch of TicketPlease, a ticketing site loaded with filmi gossips, expert film reviews, celebrity news and interviews.
Launching on January 10th , the site will will sell tickets of movies, concerts, plays and sports events; and will host regular social networking features like chatting, blogs, videos, photographs. You will also be able to buy movie CDs/DVDs and merchandise.
If you look at Bollywood related sites, they are mostly around reviews (and mostly, seo play) and monetize via display ads (leaving a lot of money on the table). Except Facebook (and Orkut), none of the sites have become the preferred channel for producers to reach out to the masses.
Can TicketPlease change that? Well, an interesting venture to watch out for.