Akai enters India mobile handset market

Japanese consumer electronics brand Akai has entered the mobile handset business in India. Global Brands Enterprise Solution, which has a licensing and marketing arrangement with Akai, will retail the dual SIM phones in the country.

“We are expecting an overall turnover of Rs 435-crore by July 2011 and mobile phone sales are expected to contribute about 40 per cent of the total revenues,” Mr Pranay Dhabhai, Managing Director, Global Brands,

As per this report, the company is targeting monthly handsets of 1 lakh (has distribution channel of 8,000 retail outlets)

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