Alcatel Mobile, in association with ICE Mobile Network Systems Limited has launched ICE3 mobile phone in the Indian market. ICE3 is a feature rich stylishly designed mobile handset clubbed with complete social networking experience at a very affordable price of about INR 7000 for Indian market.
What’s unique about the phone is its cube design and the company has roped in Bollywood actor, Kangana Ranaut in order to appeal to the target audience, i.e. ladies.
Recently, a whole lot of new mobile phones have been launched catering to the young and ‘hippy’ audience, with inbuilt access to Facebook, Twitter, IM and several other social networks.
And a lot of this is because the growth opportunities that lies in emerging markets (1.4 Billion Asians Will Use Internet on Mobile by 2015).
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Ashiish K Sinha
