Updated: E-commerce Firm Allschoolstuff Shuts Down

Update: Allschoolstuff has shut down. The company posted on its website today

Goodbye! It was great having been able to serve you.
Over the past 3 years, AllSchoolStuff.com has been India’s favourite online store for school & learning needs, focusing upon providing an exciting online destination for students, parents and schools to choose from a wide variety of branded, high quality products to meet all their educational supplies needs.
With over a million products sold, we have brought smiles to thousands of children across India.
But all good things do come to an end and our journey ends now. Thank you to all our consumers, suppliers, employees, associates and investors who supported us during this brief but very exciting journey.
Good Bye.

Online education and stationery market allschoolstuff is scaling down its consumer facing operations in the school and student supply space. The website shows no inventory and a source told us that the angel backed company is likely to shut operations.

Earlier, the company’s founder Manoj Chandra had said that Allschoolstuff won’t shut but it is now scaling down because it couldn’t raise funds. But the company now focus on the B2B side.

Most of the product listings now do not reflect on the website, while the company’s customer care and toll free numbers are also not operational. When asked, Chandra said that it was a lean period for schools and the company decided to re-think its strategy and to conserve cash by scaling down.

“The objective is to survive and not shut down. All we have done is to scale down so it will help us sustain,” said Chandra. The Gurgaon based startup was one of the early entrants into the school and learning supply markets online in India.

A source had told NextBigWhat that the company has scaled down from a team of 150 people to less than a handful of people and is looking to pivot from the current line of business. For some time, it was looking to raise Series A funding.Allschoolstuff

Manoj Chandra, Founder and CEO at allschoolstuff, did not reply to an e-mail sent at the time of writing. Update: Chandra just replied to our e-mail. Here’s what he had to say

We are working to grow the business and expand into the school side by creating custom solutions for school chains with ecommerce stores, an example can be seen here for a store we set up for Eurokids. We are also developing a marketplace model…We are now working on building our B2B2C model.

 In 2012, Allschoolstuff had told us that it was growing at a rate of 100% MoM.

The Indian ecommerce space has seen a lot of shutdowns in the last one year as companies failed to raise growth capital. Companies that had to let go include Koolkart, Indiaplaza, DIY Jewellery store 21Diamonds and Times Internet Limited owned Hutk among others.

Recommended read: Why Ecommerce Startups Need to Go Beyond Eric Ries’ Lean Model

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  1. This really is a sad news. I personally feel bad when a company going by the right pace goes down. 150 employees in a start up E-commerce company is a big number and one can easily get an idea of the revenue they might be generating to pay the workforce and maintain the Infrastructure (IT and Non-IT).

    In 2012 if allschoolstuff.com was growing at a rate of 100% MoM then what happened in 2013 and 2014? My guess is that they booked loss for more than 1 and half year and after reaching the exhaustion point they stopped the operations otherwise there would have not been a single reason to give up on $15 Billion industry.

    At http://www.almasto.com we are Bootstrapping to keep our company floating even in the lean period. We are selling approved School Uniform of all the schools with other school supplies like Stationery, Shoes, Bags and many more.

    My advise to young entrepreneurs is to hire talented resources only. Keep the team short but resourceful. Spend only on unavoidable things. Think twice before you purchase any marketing package. Spend 10-20% of your time in connecting with other Entrepreneurs. Reach them for advise. Find an expert in your domain and ask that person to become your Adviser in return of a very small share of your company.

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