HomeNewsAlpaca raises $50M to rapidly scale its API-delivered equities trading business
Alpaca offers equities trading software via API. The company initially allowed firms to plug into its technology, powering the trading capabilities of investing groups.
More recently, Alpaca has begun allowing other fintech companies to offer equities trading through its service to their consumer user bases, work that fits under the larger embedded finance trend.
Yokokawa declined to share the PFOF split with customers, but our guess is that something around 15% to 25% makes sense, providing incentives to potential partners to choose Alpaca over rival tech while keeping enough top line on the Alpaca side of the ledger to continue building a venture-scale business.