Always Day One

For Bezos and Amazon, it’s Always Day One.

It’s worth knowing the Day 1 mentality of Amazon. It means basically thinking as if the company is in day 1. In day 1, every customer matters, every penny counts and every innovation makes a difference.

“Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.”  – Jeff Bezos

If you go to Amazon headquarters, you will find a building named “Day 1” where Bezos’s office is located. When he moved buildings, he took the name with him. The plate reads:

“There’s so much stuff that has yet to be invented. There’s so much new that’s going to happen.”

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