The Alexa division, along with Amazon Prime video lost $3 billion in just the first quarter of 2022, with “the vast majority” of the losses attributed to Alexa. The hardware team is on track to lose $10 billion this year.
In the US voice-assistant market, Alexa ranks third (71.6 million users), behind Google Assistant (81.5 million) and Apple’s Siri (77.6 million).
