Amazon Alexa to lose $10bn this year; is a “colossal failure”

The Alexa division, along with Amazon Prime video lost $3 billion in just the first quarter of 2022, with “the vast majority” of the losses attributed to Alexa.  The hardware team is on track to lose $10 billion this year.

In the US voice-assistant market, Alexa ranks third (71.6 million users), behind Google Assistant (81.5 million) and Apple’s Siri (77.6 million).

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