After months of speculations, and even accidently leaking it for a day, Amazon’s eagerly awaited on-demand video streaming service is all set to launch in India today.
Amazon Prime Video, which will be available to Amazon’s Prime subscribers, allows users to stream TV shows and movies – both Indian and international including Amazon Original Series as well. The company launched the Prime subscription service in India in July.
Existing Prime subscribers in India will not have to pay anything over the Rs 499 that they have already paid for the annual membership.
Prime subscription in India is available at an introductory price of Rs 499 for a year, which is expected to go up to Rs 999 later. In contrast, the lowest Netflix plan is at Rs 500 per month and Hotstar is available at Rs 199 per month.
The company has already signed content deals with a slew of tele and movie production houses in India, including Karan Johar’s Dharma Productions, Mukesh Bhatt’s Vishesh Films, and Bhushan Kumar’s T-Series for their entire existing and upcoming films, giving it an edge over existing players like Netflix.