Amazon and Snap team up to bring AR shopping to Snapchat app

Amazon will now offer Snapchat users the ability to digitally try on eyewear styles from a range of popular brands.

The new partnership between Amazon Fashion and the social app maker will see brands including Maui Jim, Persol, Oakley, Ray-Ban, Costa Del Mar and others made available for virtual try-on to Snapchat’s 363 million daily active users


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