Amazon has announced that amazon-app-storethe Appstore is now accepting HTML5 Web Apps. These apps will be published along other Android apps and will be available to Kindle Fire and Android customers with the Appstore installed in over 200 countries.

The company is also allowing HTML5 developers to access its in-app purchasing API for JavaScript. By using this, developers can incorporate the sale of digital goods, as well as subscriptions and digital currencies, into their apps and games. This move provides developers with better opportunities to make money.

Some of the HTML 5 apps which can already be found on the Appstore include Happy Tree Friends: Run & Bun from TreSensa, Dream Pet Link from Spil Games, and Video Game Reviews, News & Previews from IGN Entertainment.

Amazon says it decided to allow HTML5 apps in the store as web developers and content publishers faced numerous challenges when building, optimizing and distributing web apps for mobile devices. They usually needed third party software to convert mobile web content to native apps.

The Amazon Appstore has been providing a variety of services that make Amazon the most complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games. It allows developers to use Amazon Web Services’ (AWS) technology platform for their infrastructure needs, GameCircle and also A/B testing for developers.

In May, Amazon had expanded the list of countries that the Amazon Appstore is available in and in fact is now present in more countries than Google Play Store. The Appstore was launched in India along with the full suite of devices in June.

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