Amazon assembles video streaming apps to fight with Netflix and Disney in India

India is the 12th market where Amazon has launched Prime Video Channels.

Friday’s launch will likely be more beneficial to the third-party streaming services, all of which are struggling to make inroads in India, than Amazon itself.

“With the launch of Prime Video Channels, we now take the next big step in our journey to entertain India by creating a video entertainment marketplace – first of its kind in India – which will not only delight our customers by giving them even more entertainment choices, but also benefit the OTT Channel partners who collaborate with us to leverage Prime Video’s distribution, reach and tech infrastructure,” said Gaurav Gandhi, Country Manager of Amazon Prime Video India, in a statement.

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