NextBigWhat brings you curated insights and wisdom on product and growth from the wild web.

Over 2 million people receive our weekly curated insights.

Newsletter

Newsletter

Amazon Brings Aditya Birla’s Brand ‘Abof’ as Seller Ahead of Great Indian Sale

Amazon India has roped in Aditya Birla’s own label brand, Abof, as a seller on its marketplace, as the company gears itself for the upcoming festival sale. This is Abof’s first foray outside its own website.

Amazon will initially list over 1,200 Abof products in apparels with the price ranging from Rs 395 to Rs 1995. The collection will later add footwear and accessory categories.

Add comment