Business Is Good In India: Amazon Launches Wholesale Marketplace

US retail giant Amazon has launched a dedicated portal for small business owners and traders in India to procure supplies, taking advantage of the unlimited FDI provision in the B2B segment in India.
India is the first market outside the company’s home market of US where it has launched its AmazonBusiness services, which will be tested in Bangalore and then rolled out across other cities.
The move marks Amazon’s entry into the Indian wholesale ecommerce business, where foreign direct investment (FDI) of up to 100% is allowed by the government.
Amazon’s announcement comes on the back of speculation that Chinese retail giant Alibaba will soon begin domestic operations in India, tapping into the fast growing wholesale e-commerce sector.
The wholesale market in India is currently estimated to be worth $300 billion, and is expected to grow to $700 billion by 2020, according to retail giant Walmart. will list products ranging from office supplies to electrical goods, and sales will be regulated through a member-only system, ensuring only small and medium business are allowed to trade online.
Currently, Amazon will not levy and membership fee for SMBs to join the platform, but says it is evaluating the possibility of that.
Further, Amazon will look to onboard kirana stores, hospitals, schools and home entrepreneurs, basically anyone with a valid business license.

Leave a Reply