Amazon CEO Maps out Strategy to Compete in AI Race with Microsoft and Google

  • CEO Andy Jassy has outlined Amazon’s investment in AI across the company, notably via Amazon Web Services (AWS), to improve customer experiences and capitalize on AI trends.
  • AWS has launched a generative AI service, Bedrock, and AI-specific chips, dubbed Inferentia and Trainium, to rival Nvidia’s market domination.
  • Amazon expects to gain a competitive edge through initiatives like Bedrock, custom chips, and services like CodeWhisperer, even as the company undergoes cost-cutting measures amid economic challenges.
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