Amazon copied products and rigged search results, documents show

The employees also stoked sales of Amazon private-brand products by rigging Amazon’s search results so that the company’s products would appear, as one 2016 strategy report for India put it, “In the first 2 or three search results” when customers were shopping on Amazon.

The internal documents seen by Reuters show for the first time that, at least in India, manipulating search results to favor Amazon’s own products, as well as copying other sellers’ goods, were part of a formal, clandestine strategy at Amazon – and that high-level executives were told about it.

The internal Amazon documents show that in India, Amazon manipulated search results to favor its own products.

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