Amazon’s Online Dhamaka Sale Stats : 50% Orders Came From Non-Metros

On September 21st,   kicked-off the 30 day Online Shopping Dhamaka ahead of the peak festival season and here are some interesting stats that Amazon has shared :amazon-india

  •’s seller club that has INR 10 crore+ monthly sales grew by 5X during the 30-day period of the Online Shopping Dhamaka.
  • 50% traffic through mobile through the month.
  • Over 50% orders from non-metros; serviced over 950+ cities across 15,500 + pin code.
  • Top 5 Cities (Non-Metro) – Pune, Ahmedabad, Jaipur, Nagpur, Coimbatore, Bhubaneshwar.
  • Top 5 Categories : Consumer Electronics (including PC), Books, Home (& Kitchen), Beauty, Shoes.
  • The  growth in sales for books was over 3x during this period.
  • Most Popular products- Micromax phones, Flash drives, Coke Zero, iPhones and Philips shavers.

Interestingly, the common thread across all ecommerce sales is : a) growth of mobile traffic and b) growth of non-metros.

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