Amazon India Introduces ‘Amazon Launchpad’ to Support Indian Startups


In an effort to help Indian startups sell, market, and deliver their products and gain more visibility, Amazon India has launched a global programme called ‘Amazon Launchpad’.

Amazon Launchpad is a dedicated store on its online portal, featuring products from over 400 startups, ranging from Wearable Technology, Smart Homes, Food & Beverage, Health monitoring, Educational Toys & more. The company claims that over 25 Indian Startups have already joined the program, which include Witworks, Leaf Wearables, Ducere Technologies, Seventh Sense Technologies among others.

Amazon Launchpad has tied up with the Department of Industrial Policy and Promotion’s (DIPP)Startup India, NASSCOM 10,000 Startups and Indian Angel Network (IAN), among others, to help identify and enroll startups.

The programme will offer Startups a streamlined on-boarding experience, access to custom product pages with unique content, marketing support to aid product discovery, and access to Amazon’s global customer base & fulfilment network, all geared toward helping Startups scale up their businesses and successfully launch their innovative products, the company said.

Amit Agarwal, VP and Country Head, Amazon India said, “Amazon has always encouraged and supported innovation. By bringing Amazon Launchpad to India, we are excited to support the Government’s ‘Start-up India’ initiative and encourage innovation from the Indian start-up community. India has great minds which invent amazing products and we will support their growth by helping customers discover their new products not just in India but other countries around the world. We hope that Amazon Launchpad has a positive impact on the economy by further promoting ‘Make in India, adding further impetus to the current interest in Indian Startups and also creating additional employment opportunities.”

Any startup that is interested in participating in Amazon Launchpad can apply online through this application page here.

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