Called ‘Symbol’, it’s the first of the six private labels, Amazon India plans to launch this year, to increase its market share in the high-margin fashion category in the upcoming festive season. Symbol was launched by Cloudtail India Pvt. Ltd, which is a joint venture between Amazon Asia and Infosys Ltd founder N R Narayana Murthy’s Catamaran Ventures. Fashion accounts the second-largest product category in e-commerce in India.
Amazon India Launches Private Fashion Brand To Boost Sales Ahead of Festive Season
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