Amazon India Launches Private Fashion Brand To Boost Sales Ahead of Festive Season

Called ‘Symbol’, it’s the first of the six private labels, Amazon India plans to launch this year, to increase its market share in the high-margin fashion category in the upcoming festive season. Symbol was launched by Cloudtail India Pvt. Ltd, which is a joint venture between Amazon Asia and Infosys Ltd founder N R Narayana Murthy’s Catamaran Ventures. Fashion accounts the second-largest product category in e-commerce in India.