Amazon Launches ‘Prime Video Channels’, Brings Eight Otts On Single Platform

  • The existence of the platform now means Amazon has a video content marketplace for Prime members, beaming content from eight OTT players: Lionsgate Play, Discovery Plus, DocuBay, Eros Now, MUBI, Shorts TV, Hoichoi and Manorama Max.
  • Amazon has so far struck partnerships with 350 OTT partners, globally, to get on board Prime Video Channels.
  • The launch of Prime Video Channels couldn’t possibly come at a better time, given the growth displayed by Prime Video, pan-India.


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