Amazon has unveiled yet another specialized storefront within its website, this time showcasing startup products. The company has unveiled Launchpad, a platform for startups to launch, market and distribute hardware products.
The move is seen as Amazon’s bid to take on players such as Product Hunt, Shopify and Shyp all in one go. So far the Launchpad store features about 200 products from startups, such as the Sphero remote-controlled robotic ball and a queen-size mattress from Casper.
Amazon has teamed up with 25 crowdfunding platforms, VCs and accelerator programs, including Andreessen Horowitz, Indiegogo and Y Combinator to put together a set of products. It also supports startups by giving them access to its global warehouse network.
The company is looking Launchpad as another way to offer customers something unique that isn’t available on any other e-commerce website. In March, the company also launched a page called Amazon Exclusive where it would list products only sold on its own and the product-maker’s website.