Prime members are gold to Amazon.
They spend more than others, listen more, watch more, and read more than the non-privileged shoppers. And that privilege comes at a cost of $119 a year. Prime members are also relatively affluent and loyal. Amazon has made a tremendous effort and spent tens of billions of dollars to keep its gold customers happy and make sure they get what they want, when they want, and at a price they can’t refuse.
Amazon also meticulously allocates its media production and marketing costs whether a particular movie or show is adding or subtracting from its bottom line
What started off as a bad idea has now become a major business for the company. Prime Video, Prime Music, and Amazon Shipping all now pose a serious threat to major industry incumbents such as Netflix, Spotify, Apple Music, FedEx, and UPS.
