The Amazon Secret: Work Backwards from the Customer

So finally, Amazon has launched the much awaited Android tablet – a tablet that doesn’t look like any other Android tablet. A tablet that has a mass appeal (thanks to pricing) and is well integrated with Amazon’s core offering as well.

In short, a worthy iPad competitor.

So what makes Amazon so distinctly innovative? Importantly, how is this (big) company able to work backwards (from customer needs)?

Do watch this video where Diego Piacentini, Senior VP of International Retail for Amazon, discusses the company’s growth-centered business model, its global presence, and the strides it takes to sustain a successful customer experience.

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