This is probably why Amazon wins. It comes out with tactics that others haven’t thought of. While some Indian e-commerce players have started going hybrid (building their own physical stores and such) Amazon has quietly launched store pick up in India, a nifty service which it has launched in other markets earlier.
The service lets you order an item online and pick it up from a physical store that Amazon has tied up with. It just solved a big pain for its customers without burning a hole in its wallet. The launch was spotted by the folks at Trak.in.
In Mumbai and Delhi, the company has tied up with state owned oil marketing company Bharat Petroleum, which operates a retail chain at its filling stations across the country.
This gives Amazon a great physical distribution network overnight, although it could add complexity to its logistics.
Bharat Petroleum is the 2nd largest oil marketing company in India with over 6000 retail outlets. The oil marketing company, which is following the footsteps of global companies like Shell & BP, has more than 200 In & Out stores across the country. These stores were setup by the company in 2001 at its retail outlets that have high footfalls.
Amazon had also partnered with India Post, one of the world’s largest postal networks, for delivery. This mode of delivery has also neglected by many big Indian e-commerce players, although they are justified in doing so at times.