Amazon to Scale Back of In-house Clothing and Furniture Lines Amid Antitrust Concerns

  • Amazon plans to reduce its in-house brands, eliminating 27 out of 30 clothing brands and all private-label furniture lines.
  • Removals include Lark & Ro, Daily Ritual and Goodthreads clothing, and Rivet and Stone & Beam furniture. Amazon Basics and Amazon Essentials will reportedly remain.
  • While not directly linked, these changes arrive coincidentally as Amazon readies for a potential FTC antitrust lawsuit regarding its dealings with third-party sellers.
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