Amazon to spend Rs 2,000 crore for creating original video content for its Prime brand

This could be great news for Indian entertainment industry since this involves Amazon, the big daddy of huge funding. After Netflix, it is now Amazon’s turn to dive into on-demand video market in India. It will invest $300 million or 2,000 crore rupees to produce original video content, tailor-made for India, under their brand Prime.

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