Amazon’s invasion plans into Google and Facebook’s ad space domain

To thrust its way into a sector that is overwhelmingly controlled by Google and Facebook, Amazon is making brazen new moves into self-serve programmatic advertising.
They are planning to spend the next year aggressively expanding their infrastructure that is hoping will get more brands to purchase ad space on its websites (such as IMDb) as well as through its ad platform.
To accomplish these goals, it will work with ad-tech companies, digital agencies, and media companies to build platforms that make buying Amazon ads as easy as filling up an online shopping cart.
Amazon’s pitch to brands and agencies is that it is able to create a “total wallet” perspective, actually figure out what people are searching for with what they’re buying.

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