Analysts Predict Limited Market Disruption from Jio’s Low-Cost Phone Launch

  • Reliance Jio’s $12 4G phone, Jio Bharat, targets India’s 2G market, but isn’t expected to cause a major price war like in 2016.
  • Though Jio’s call and data plans undercut rivals Airtel and Vodafone Idea, its new tactic may prevent further tariff increases for 2G plans.
  • Airtel, having focused on higher-paying customers since the last price war, is predicted to weather Jio’s attack better this time around.
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