Anand Mahindra, Chairman of Mahindra Group has invested into SheThePeople, a digital storytelling platform for women, founded by Shaili Chopra.
Mahindra has invested in his private capacity in the video platform, which is building a digital media space and ecosystem for women achievers and is dedicated to championing and promoting their success stories.
Since its inception, SheThePeople.TV has profiled stories of nearly 10,000 inspiring women, who are entrepreneurs, authors, game-changers, sportswomen, corporate executives and more. It has been able to offer networking opportunities to over 100,000 women via conferences, meets and other events.
The stories are currently offered in English and Hindi versions and driven primarily by video content.
The funds will help SheThePeople with its future expansion plans as it launches new initiatives including forums, events and regional languages.
Shaili Chopra said, “We are thrilled to see Anand’s belief in our vision and the platform. He is not only a corporate leader with an evolved intellect but also agreat supporter of women leadership in various fields. We are happy to have his support, which indicates his desire to back new and progressive ideas as well as new technologies, which extend beyond the traditional formats. Our passion is to identify new and young women leaders as India witnesses millions of women join the work force and share their stories.”