Google has sent out ‘block-the-date’ invitations for its event to be held on September 15th without revealing what they are about to unveil at the event.

With Android One being in the news for quite some time now, most guesses hint towards Google’s all time masterstroke to be released in India.

These Android One devices are expected to have stock Android software with an aim to bring the latest Android version to the low-cost segment. In India, Google has partnered with phone manufacturers like Micromax, Karbonn, Spice Mobiles and many others to launch phones below the $100 price mark. These ranges of phones are expected to receive regular updates from Google like the Nexus line. It is expected that Android One will be launched during Diwali season

Putting low end stock OS on low priced phones is one brilliant move that Google has made. With the increasing number of people who are adopting low end smartphones, Google will have a huge market in most developing countries.

Google is expected to spend $1Bn in promoting Android One in India.

Apple, you listening?