Google has launched its Android One series of phones in India. Looking at the features, it sure looks like it has been designed for the entry level Indian smart phones market. These phones have been designed in partnership with Karbonn, Micromax and Spice – all Indian low cost smartphone manufacturers.
The three phones released are Karbonn Sparkle V, Micromax Canvas A1 and Spice Dream UNO. All these phones share the same features and only a manufacturer name distinguishes them. All three phones feature a 4.5” FWVGA display and are powered by Cortex A7 1.3 GHz Quad-Core processor. The phones have 1GB RAM, 4GB storage and expandable memory up to 32GB. The phones support dual micro SIMs. They all have front and rear facing cameras – 2MP and 5MP respectively. Battery on all three phones are rechargeable lithium-ion, 1700mAh batteries. All three phones feature the Android™ 4.4, KitKat® and will get the new version soon after it’s released.
These phones are particularly designed to run faster, last longer, and take better photos. Also the phones come with in-built security features to unlock the phone with a password, pattern, or even using the image of the user’s face. In case the phone is lost, the user can find it, lock it, or delete his/her content remotely using Android Device Manager.
The phones will get free android update for up to 2 years. Airtel provides free updates for Android One users; but the limit is capped at 100MB of download per month for updates and app downloads up to 200MB per month for 6 months.
Having multiple partners sell the same products under different names seem to be a very well planned strategic move, which is a win-win situation for both the parties. Google gets to keep its presence everywhere geographically with such an extended network of companies and the manufacturers get the best of Google at a low price and a tremendous market to capture. Seems like Google’s dream to have the maximum number of android user base is soon to be fulfilled with the launch of Android One phones.