Android One Is The New Battleground Between Online And Offline Retailers

If you were planning to get your hands on any of the android one phone, here is some bad news for you – these phones will not be available at most stores near you.
Offline retailers aren’t too happy with Google’s plan to sell these phones online and hence have decided to not put up stocks of these phones in their stores. But well, since most companies are launching their phones through online stores, can Google be blamed?

android one
Vendors don’t seem to be cheering for android one
The friction between online and offline stores have been huge. The heavy discounts, flash sales and festive offers have visibly reduced footfalls in stores. Above this when Google decides to sell their low cost phones through online mediums, offline store owners were sure to be disappointed.

Spice and Karbonn, however, said sales have shot up after they decided to sell their Android One devices offline. Spice estimates that almost 80% of the one lakh units it has sold till now are from offline, while Karbonn is reporting almost 3,000 units per day sales from offline trade compared with 500 units sold online daily(via).

The first generation of android one phones were priced between INR 5885 and INR 6499 and were sold through Flipkart, Amazon and Snapdeal. Currently, only UniverCell and TheMobileStore stock Karbonn phones in the android one category and since it has not received the expected response, store owners are skeptical about adding stock from other two manufacturers.
android one111Competitor Motorola’s exclusive partnership with Flipkart sold over 5 lakh Moto E phones online. Comparing this with Android one, Google has seen less traction for its product that was aimed at getting most of Indian population on android.
The online-offline war among sellers have been covered extensively on NextBigWhat. Here are a few reads that you should not miss:
Future Group Partners With Amazon India [Online-Offline Integration]
Ecommerce Gets Real in India: The Offline-Online Vendor War Begins
Delhi Traders’ Association Asks 25K Sellers To Stop Selling on Ecommerce Cos Selling Below Purchase Price

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