Android Publishers Prefer Image Ads and Test More Creatives

  • The number of app publishers using ads in the App Store and Google Play increased 2x in 2022, up from 60,000 in 2019.
  • 29% of the 120,000 publishers advertising in 2022 covered iOS and 71% used Android.
  • The maximum number of creatives for one publisher were around 1.8 million on Android versus just 56,000 for iOS.
  • Games led with over 69% of advertising traffic on the App Store and 56% on Google Play.
  • Within games, casual titles saw the biggest share of ad impressions.
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