No, it isn’t about “Buddha hoga tera baap – 2” starring Anna Hazare and Steve Jobs. The article also is not gonna boast about the characteristics of the two persons who have influenced lots of people around the world. Then, why is it so important to know about Anna’s movement and Jobs Retirement when am so busy minding my own business, yes literally business. Understanding the current state of affairs is extremely important for any Business. Especially, if planning to launch a marketing campaign even though you are neither a firm believer of Anna’s principles nor a fan of Apple products. How often do you get chance to connect with lakh’s of people with just a single advertisement or a campaign. It is very important for a marketer to read the mood of the people and more important is to connect with them.
To get a better slice of what am talking, look at the print ad’s of Amul India below.
One thing which both of these print ads have in common apart from being Anna-centric is that both the ads have brought a smile on my face. I instantly appreciated Amul for its presence of mind and also believe that a lot many would have felt the same.
Going by the current mood of the audience not only gives an instant recognition but also helps in reaching to a large number of audiences who already are influenced by a trending topic. The organizers of La Tomatina would love to second my opinion. Not only Zoya Akhthar is riding high on the success of ZNMD, I strongly feel that the event organizers of La Tomatina are also basking in the success of the film as they already have almost 23k people who are willing to attend the event.
Marketers should realize it is easier to influence an already influenced section of people than trying to aim at a completely new section of people.
As am happy with my learning’s of the day and playing angryanna (desi version of angry birds), am also actively looking for an Insurance company’s advertisement which cashes upon on Steve Jobs retirement. May be something like “Had only Jobs knew about our retirement plan, life would have been more exciting” or “Not only an Apple a day even our hassle-free retirement plan keeps the doctor away – Happy Retirement Mr. Steve Jobs” would excite me to take a closer look at the company.
What’s your opinion?
[Guest article by Srikanth Ch/Reproduced from his blog.]
