At ProductGeeks (the learning and community arm of NextBigWhat), one of our core belief is to create the next generation of product / marketing leaders and after our Product Management course, we are happy to announce Advanced Digital Marketing Course.
The marketing landscape is constantly changing, with emerging technologies and continuously changing consumer behavior its not easy for marketers to keep up with the latest trends and stay ahead of the curve. While many new channels in marketing have come up in last couple of years but the channel that has become mainstream and almost like a lifeline for any segment and any budget is digital.
Digital Marketing, so far has been limited to running Facebook and Google campaign and ‘praying’ for the magic.
The low hanging fruits are taken (rather eaten) and it is time to move to the next level of Digital Marketing by understanding the customers much better and building growth in the product itself, in a much more organized manner.
Introducing: Advanced Digital Marketing Course
- The Marketing Philosophy
- Overall Digital Spectrum
- The Digital Consumer
- Digital Marketing for B2B
- Digital Marketing for B2C
- The e-commerce play
- Important Marketing Tools
- Insights & Analytics
The 8 weeks course encompasses 40 hours of learning and is led by Bal Krishna Birla (Earlier cofounded AskLaila, Zopnow) and Kanupriya Sindhu (ex-Marketing head at Canvera and teaches digital marketing at several colleges).
About Kanupriya Sindhu
Ex VP – Product Marketing, Canvera
Parallel Entrpreneur – AskLaila, Zimplify, Bhoole Bisre Geet, TheSongpedia, Check4Spam
He is also a mentor to a large number of companies where he shares his knowledge about digital marketing and SEO.
He was responsible for making contextual advertising product for Amazon so he has an insider view of how ad systems work. He is a regular speaker on Digital Marketing and SEO in various industry forums.
Course Details / Fees
This is not a beginner course, and is primarily aimed at professionals who have:
- Ran marketing campaigns for minimum 2 years.
- Experimented with different medium (FB/Google).
- You could be either from B2B or B2C – the course covers both aspects.
The course starts July 7th and is priced at Rs.
50,000 35,000 (+tax) for the first batch. If you
– Have queries around the course, please share your details in the contact form; And the team will get in touch you.
– Are ready to go ahead with the course, make the payment (Instamojo link) and we will connect post that.
Contact us / Get the Brochure