Announcing: Advanced Digital Marketing Course ! For the practitioners, By the practitioners

At ProductGeeks (the learning and community arm of NextBigWhat), one of our core belief is to create the next generation of product / marketing leaders and after our Product Management course, we are happy to announce Advanced Digital Marketing Course.
The marketing landscape is constantly changing, with emerging technologies and continuously changing consumer behavior its not easy for marketers to keep up with the latest trends and stay ahead of the curve. While many new channels in marketing have come up in last couple of years but the channel that has become mainstream and almost like a lifeline for any segment and any budget is digital.

Digital Marketing, so far has been limited to running Facebook and Google campaign and ‘praying’ for the magic.

The low hanging fruits are taken (rather eaten) and it is time to move to the next level of Digital Marketing by understanding the customers much better and building growth in the product itself, in a much more organized manner.

Introducing: Advanced Digital Marketing Course

With industry proven strategies, real brands insights, 100+ sessions and 15+ hours of live exercises, its a course that will teach you the exact techniques and strategies you need to grow your business exponentially and build your brand digitally. You will get to learn:

  • The Marketing Philosophy
  • Overall Digital Spectrum
  • The Digital Consumer
  • Digital Marketing for B2B
  • Digital Marketing for B2C
  • The e-commerce play
  • Important Marketing Tools
  • Insights & Analytics

Course Instructors

The 8 weeks course encompasses 40 hours of learning and is led by Bal Krishna Birla (Earlier cofounded AskLaila, Zopnow) and Kanupriya Sindhu (ex-Marketing head at Canvera and teaches digital marketing at several colleges).
About Kanupriya Sindhu
Ex VP – Product Marketing, Canvera

A seasoned marketing professional with more than 15 years of rich hands-on experience in various facets of marketing.
She has spearheaded the creation of multiple brands and digital properties from scratch in startups like Canvera and Seventymm, as well as managed the brand portfolio of large conglomerates like Godrej and Infosys.
About B K Birla
Parallel Entrpreneur – AskLaila, Zimplify, Bhoole Bisre Geet, TheSongpedia, Check4Spam
Birla did Computer Science from IIT Kanpur and has over 23 years of experience in software field being part of Infosys and Amazon and also running lot of startups in diverse fields like technology, food and music after that.
He is also a mentor to a large number of companies where he shares his knowledge about digital marketing and SEO.
He was responsible for making contextual advertising product for Amazon so he has an insider view of how ad systems work. He is a regular speaker on Digital Marketing and SEO in various industry forums.

Course Details / Fees

This is not a beginner course, and is primarily aimed at professionals who have:

  1. Ran marketing campaigns for minimum 2 years.
  2. Experimented with different medium (FB/Google).
  3. You could be either from B2B or B2C – the course covers both aspects.

The course starts July 7th and is priced at Rs. 50,000 35,000 (+tax) for the first batch. If you
– Have queries around the course, please share your details in the contact form; And the team will get in touch you.
– Are ready to go ahead with the course, make the payment (Instamojo link) and we will connect post that.

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Contact us / Get the Brochure