Announcing the Product Strategy Workshop in Delhi


Announcing the Product Strategy Workshop in Delhi

After successful Product Strategy Workshops in Bangalore, it’s time to head North and no better location than Delhi.

I am conducting the Product Strategy Workshop on June 26th and the workshop, if you have followed earlier is mainly meant for technology entrepreneurs.

The core idea behind the workshop is to enable entrepreneurs who want to inculcate some measure of ‘Product Management’ discipline in themselves and help them build kickass products that actually connect with the business they’re in, or want to be in.
Most importantly, sharing some of the basic tools needed to understand user segment, conduct market research (w/o spending $$$s).

Venue: TBD [Will be close to IIT D]

Date June 26, 1010. Postoned for now.

Timing: 9 AM – 6 PM

Format: Will include case studies from real businesses. Interactive.

Fee : Rs, 2,800 (includes lunch/coffee/material). If you register before June 15th, you can pay Rs. 2,500/.
Contact : Ashish Sinha (ashish at

Who should attend? Early stage startups/Late stage startups – essentially, this is a ‘Product’ workshop (for companies building products) and not a ‘B-plan’ workshop.
Register Now!: Fill this form

Why attend?

1. Who are you ?

Founder/CXO/Product Manager/Want to create something meaningful.

You are, or would rather be, responsible for the execution of the brilliant concept that’s been discussed within your team. You need to convert the brainwave into a real thing, with real users and making real money. In other words, translate the desires/hypotheses/visions into a running product, and ensure that’s really the one that’s needed, and that its really needed (there is a difference, you’ll see).

This involves understanding the real users being addressed, the difference between users and customers, assessing the opportunity, deciding on the important features, and how they roll into a road map, helping out with design from a coherence point of view. And all you’ll usually have to work with are numerous constraints and perhaps a few resources.

Juggler-in-Chief describes it, possibly
2. Why attend ?

You actually want to do a good job of the above!
Seriously. Product creation – and even running one – benefits from some structured methods of approaching the various problems associated with it. Product Management bridges multiple functions, and ensures the product stays on target every which way. Sure, a lot continues to be instinct, but backing it with some methods, tools and techniques that have been learned from (others’) mistakes helps you spot problems early, measure success better, and plan for what-ifs. It also helps succeed, or fail fast, which is critical in any product’s lifecycle.

Some things are better learned from experience, so meaningful case studies, role plays and an interactive learning session will help get some of that.

By the end of the session, hopefully, you’ll have understood the function of Product Management, andtruly internalized some of the learnings (which are otherwise available in small scattered post lunch notes on Twitter as well). Of course, a lot many standard tools, techniques and methods that you might benefit from while playing this role late will also be shared. Finally, we’ll be thrilled if you can spot and share some of the possible pitfalls you’ve been getting into, and the session can directly or otherwise help identify a few possible fixes for the same

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