Another thing I would not do is, staying in India, you always have this temptation of throwing people at a problem, given the cost of people is very low.
We did that quite a bit between years two and four. We are as many people today as we were when we were a $2.5 million company.
At 15 times that scale, we are still the same number of people.
Of course, the quality of people has changed, and the type of people has changed. I see that many companies even today have massive customer success teams, massive support teams.
You end up solving a problem by throwing people at it rather than throwing tech at it. That’s one of the don’ts.
You should give careful consideration to who you hire. It’s easy to find cheap people, but it doesn’t play out in the long term; it just doesn’t.