Any idea that is

Any idea that is sufficiently different from your current worldview will feel threatening. Therefore, if you want someone to think or change a belief, it is best done in a non-threatening environment.

Debates and arguments are like a full-frontal attack on a person’s identity. People tend to get defensive when engaged in this way. 

Books are often a better vehicle for transforming beliefs. With a book, the conversation takes place inside someone’s head and without the risk of being judged.

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