App analytics platform App Annie has introduced Google Analytics integration that lets developers view metrics from 5 app stores and 34 ad platforms in a single dashboard.
Usage data has become increasingly important for developers as it helps them gain insights into their app’s performance and tweak strategies to maximize revenues.
The service is launching into an open beta program with developers now being able to track install and other metrics across iTunes, Google Play, Amazon Appstore, Windows Store, and Windows Phone Store.
Understanding user metrics is only part of the game as developers also require insights into how well their ad strategies are working. For this, App Annie pulls data from Tapjoy, Inmobi, Applovin, Facebook, AdMob, AppLift, etc.
Further, developers will be able to tie data from across platforms with each other in order to gain insights into performance. For example, say a developer engages in a facebook app install campaign, he/she will be able to look at Google Play data simultaneously to see if app installs are actually on the rise.