App Companies Are Turning Their Platforms Into Fund Raising Machines For NGOs

Technology is meant to help people, but it often doesn’t touch the lives of neediest. Addressing this need are a few app companies that are actively seeking to help NGOs raise funds, enabling them to do great work.


Instant-messaging app LINE recently announced its sponsorship partnership with UNICEF to better cater to the health, nutritional and educational needs of children in developing countries. LINE plans to raise funds through character licensing by producing and selling Plush Toys and Mugs of its flagship character Brown.
The firm also pledged to raise additional funds by developing and selling LINE stickers, while earnings from its virtual currency “Free Coin” will also be put to use to raise funds. Through various PR and marketing activities LINE and UNICEF are hoping to raise a minimum of $3 million over the next three years.

Saavn + Akshaya Patra Foundation

Saavn MusicForMeals
In another similar move that hopes to put more meals on the table for India’s underprivileged students, music-streaming app Saavn has tied up with The Akshaya Patra Foundation for its #MusicForMeals initiative. Saavn has pledged to feed one child for one day for every hour of music streamed on its app or website.
The firm will make monthly donations to The Akshaya Patra Foundation, and is setting a goal of providing 5000 children with hot meals on every school day for an entire year through its #MusicForMeals initiative. They’ve also made an open invitation to other companies across the digital, music, and entertainment space to participate in the program.
Through such great initiatives app companies are stepping up their contribution in providing aid to children in need across the globe, earning them a kudos from our end.

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