Marissa Mayer’s Two-Tap Rule
While the technology sector may be best known for its hostile takeovers and patent lawsuits, there’s certainly no dearth of ‘gyaan’ being shared by some of its brightest minds. Yahoo CEO Marissa Mayer for one has been pivotal in the designing of numerous products used by millions of people every day, so when she says something we stand up and take notice.
At a panel in the World Economic Forum in Davos, Meyer said that she and her team have come up with a design rule to make every app “fast, responsive, and beautiful.” It’s sort of like the ‘one law to govern them all’, but it’s simplicity will make you giggle. It’s called the “two-tap rule”.
Just as it’s name suggests, the test for the rule is very simple.
After entering an app, a user should be able to do whatever it is they want to do with just two taps. If the app passes, it’s a go, if not, it’s back to the drawing board.
Dumbing It Down
Dumbing down the rules for usability and design isn’t just a great practice for developing apps, but pretty much any product in general. The process of going from concept to finished product often takes months (something which bootstrapped startups can’t afford), but omitting which developers and engineers run the risk of producing shabby work.
Addressing this pain point is Google Ventures’ ‘design sprint’ concept which offers a solution of cutting short the prototyping process to just five days. The Internet giant’s venture capital arm has long hailed the method, and says it’s run sprints with portfolio companies like Nest, Foundation Medicine and Blue Bottle Coffee.
Now, in a bid to improve the design process everywhere, Google Ventures’ has released a do-it-yourself guide for startups looking to run design sprints. There are five basic steps to the process – Unpack, Sketch, Decide, Prototype, Test.
For the complete low-down on the design sprint process, head over to the Google Ventures page where the company has even announced to releasing a book detailing the process.
With these key concepts mastered, you’ve probably got a better shot at building a great product, one which your users will love. Several products have failed due to an entrepreneurs inability to address the elephant in the room – you build products not for yourself, but for your users.