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There are millions of apps out there that do things as varied as helping you plan your finances to blowing off steam by popping candy. This growing number of apps has led to it becoming harder and more expensive for devs to maximize downloads and in turn revenues.
Because building strategies to publicize and boost app downloads varies based on the category, SensorTower has put out a detailed study to show which days of the week typically have more estimated downloads and revenue.
The results are compiled by looking at iOS app data from January to March 2015, breaking them down based on downloads and revenue in correspondence to the day of the week. The results should be hugely helpful for devs to plan promotion campaigns.
The books category generated the highest revenues on a Sunday, meaning promotions to drive earnings are best carried out on weekends. In terms of downloads, it was much the same story, with weekends clearly being the time people download books.
The most revenue generated from business apps was during the middle of the week, and the data suggests that running purchase promotions on Wednesday or Thursday is best. The download graph looks very similar, though Tuesday and Thursdays are the best promotion days.
It’s a given that people shop the most on weekends, which is why catalog apps generate the most revenue on weekends. Sunday revenues are by far the highest. When it comes to downloads, surprisingly Mondays are the third best days to run promotions, probably due to carry over from the weekend.
Educational apps again generate the highest revenues during weekends, meaning its best to promote these apps on weekends. The download graph for educational apps if flat during the week, making it more important to promote them on weekends
Saturday is the best day to promote entertainment app purchases, while the download graph is similar with Saturday and Sunday being the days people download them the most. Weekends are the best time to run ads or do promotions for a launch.
Studying the finance app category yielded the weirdest results. Revenues on Sunday were the highest, with Saturday and Monday coming in a close second and third place. Looking at the download graph however, it is very different in comparison to other app categories. Users generally download finance apps during the weekday, but play with them only during the weekend and make in-app purchases. The other theory could be that users download free versions of the app during the week, play around with them and make purchases during the weekend.
Food & Drink
Unsurprisingly, Sunday is the best day to promote purchases of food and drink apps, but during the week, promotions on Monday and Wednesday are best. Download of food and drink apps are highest during the weekend, with Saturday and Sunday being almost equal.
Weekends are the best time to promote purchase of games, with the download graph being very similar to the revenue graph. In short, for the games category, weekends are the time promotions should be made.
Health & Fitness
Health and fitness apps do well on the weekend, but unlike most other categories, they also do well at the start of the week. Sunday is the best day by far to run purchase promotions, and Friday is the day to avoid. The download graph is similar to the revenue graph.
Lifestyle apps do the best on weekends, with small bumps in revenue being seen on Monday and Wednesday. Downloads are similar, with promotions run on Saturday and Sunday being the best.
Medical apps tend to make most money on Wednesday, Thursday and Sunday. Studying the download graph, users download medical apps through the week, with Friday and Saturday being the days to avoid doing promotions on.
Music app revenues start growing mid week until exploding on Saturday, but immediately falling on Sunday. In terms of downloads however, people download music apps on weekends.
Navigation apps should be promoted on weekends, with Friday, Saturday and Sunday being great days. In terms of downloads however, Friday isn’t as good a day for download of navigation apps as for generating revenues.
News apps generate most amount of revenues on weekends, and in all cases avoid running promotions on Tuesdays. Downloads too happen over the weekend, however there’s no massive dip in downloads on Tuesday.
Newsstand apps make the most amount of money on weekends and the least on Tuesday. In terms of downloads, the gap between downloads on weekdays and weekends isn’t huge, so there isn’t really a set date for running download promotions.
Photo & Video
Photo and Video apps generate the highest revenues during weekends, and the same trend continues when it comes to downloads. The gap between weekday and weekend downloads is so high that it would be worth promoting downloads just on the weekend.
Productivity apps generate revenues across the entire week and the download graph is similar to the revenue graph. Running promotions for productivity apps across any day of the week should provide similar results.
Reference apps generate maximum revenues during the weekend, while downloads remain flat during the week and pick up only on weekends. Weekends would be the right time to run promotions.
Social networks generate revenues during the weekends, while they’re also downloaded the most on weekends. Promotions during the weekends are best, but if forced to run them during the week, any weekday is as good.
The sports category is another oddity, which does extremely well on weekends, but the difference between weekdays and weekends is really huge. The download graph is similar, meaning run all promotions on weekends.
Travel apps generate maximum revenues during the weekend, however the gap between downloads on weekdays and weekends is minimal. Running download promotions throughout the week should yield similar results.
Utility apps generate maximum revenues during the weekend. In terms of downloads, again the weekend is best, but the gap between all days of the week isn’t that great.
Weather apps like sports apps have massive revenue generation during the weekends, with Sunday being the best day to promote purchases. The download pattern is slightly different, with Monday and Saturday being similar, while Sunday was again the best day.
The above information will help developers hopefully decide when best to promote their apps. In most cases running promotion for things such as in-app purchases should match running download promotions. However, in a few cases running download and purchases promotions at different times will work best.