Google Play store dominated Q2 worldwide app downloads, registering nearly 85% more downloads than Apple’s App Store, a significant increase over the 70% noted in Q1.
The increase, according to App Annie’s quarterly Market Index, is due to the growth in smartphone ownership across emerging markets such as India and Brazil.
However, earnings told a very different story and continued to be skewed towards Apple, with the company making 70% more money selling apps during Q2 than Google Play.
Apple’s revenues earned through app sales remained significantly higher due to strong performance in China, a market where Google Play isn’t present.
App Annie added that despite acceleration in smartphone ownership in emerging markets, penetration remains fairly low – below 30% – in countries like Vietnam, India and Philippines.
Moreover, people in these countries are buying affordable Android smartphones and not expensive iPhones, which means that if Google is able to continually grow its lead in device sales as well as number of app downloads, it could theoretically match the App Store’s earnings.
While earnings per user for Google might be much lower than Apple, the company can use its scale to boost app store earnings, which would in turn help attract more developers to its platform.
For Apple, China’s app download performance powered growth after surging past the US during Q1 2015.