Appfigures data shows declining US App Store downloads amid increasing revenues

  • Despite overall App Store revenue growth, many apps, including major ones, are experiencing a decline in downloads.
  • The trend noticed by app intelligence firm, Appfigures, is partially attributed to increased competition; however, categories like medical, sports streaming, and business apps continue to grow.
  • App revenue continues to rise due to increased developer focus on monetization; in 2023, the Mobile Revenue Index significantly exceeded 2018 figures.
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