Delhi Based Mobile A/B Testing Startup Appiterate Secures $500k Seed Funding

Appiterate , the platform which helps mobile developers A/B test their apps has $500k in seed funding from SAIF Partners and angel investors.
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appiterateAppiterate , the platform which helps mobile developers A/B test their apps has $500k in seed funding from SAIF Partners and angel investors

Greg Badros, the former VP of Product and Engineering at Facebook and Prashant Malik, also an ex-Facebook product guy, have invested in the company, TechCrunch reported.

The Delhi based startup makes A/B testing visual with its WYSIWYG platform for iOS and Android. It can be used to play with formatting, placing call to action elements, texts, images, workflows and other things.

The company was founded by Tanuj Mendiratta and Anuj Bhargava, alums of Delhi College of Engineering.

As we’d written earlier, some of the other app testing services include Apptimize and Leanplum that have come out of Y-combinator and TechstarsUseartisan and Pathmapp.

BetaGlide and pCloudy, that demoed at the bigMobilityConf last year are also trying to address the space.

Alok Goyal, who invests in enterprise startups for venture capital firm Helion, had talked to us about increasing interest of VCs in the space. Goyal said:

Application oriented companies, particularly cloud oriented SaaS companies in the App space will be the largest focus. In our traffic, we see that a majority of companies fall into that bucket. We see many product companies in application development and deployment value chain.

The infrastructure side of mobile app deployment is likely to see a lot more action in the coming months. We’ve already seen the acquisition of Little Eye Labs by Facebook. Many other platforms that help an increasing number of developers become more successful in the app market are coming up.

Recommended Read : Why SAIF Partners Brought in Angels After Investing in Appiterate


[Interested in app space? Do join us for the next edition of bigMobilityConf, scheduled for April 26th/Bangalore]

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