The program provides devs with metrics such as how much time users are spending in apps, where apps are used, in-app purchase and install data including device breakdowns and more. The native analytics feature doesn’t seem to be a replacement for a full-fledged app metrics suite but does offer similar features to TestFlight which was acquired by Apple last year. iOS users have to opt-in to provide anonymous analytics data to developers.

Apple has made the beta version of its new App Analytics service available to all registered iOS developers.
Apple App Analytics Beta
The program provides devs with metrics such as how much time users are spending in apps, where apps are used, in-app purchase and install data including device breakdowns and more.
The native analytics feature doesn’t seem to be a replacement for a full-fledged app metrics suite but does offer similar features to TestFlight which was acquired by Apple last year.
Access to App Analytics will be free, with developers having to pay nothing more than the $99/year developer membership fee they’ve already been paying.
Further, iOS users have to opt-in to provide anonymous analytics data to developers, keeping with Apple’s promise to follow strict privacy and data security norms.

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