Apple Gives K-Pop Fans Spatial Audio Experience at New Gangnam Store, South Korea
- Apple is opening its new store in the Gangnam district of Seoul, South Korea this Friday.
- Apple has enlisted K-pop girl band NewJeans to help promote the store.
- Visitors of the store can listen to an exclusive version of NewJean’s hit song “OMG” recorded in spatial audio.
- Apple’s move is a signal that it is ramping up its post-pandemic efforts in the key Asian growth market.
- There are plans to open a sixth store in Seoul this year, more than in Tokyo, Japan.
- Apple Gangnam is Apple’s first new retail store to open since December.
- Apple now has a retail team of nearly 800 in South Korea.
Via
