Apple Gives K-Pop Fans Spatial Audio Experience at New Gangnam Store, South Korea

  • Apple is opening its new store in the Gangnam district of Seoul, South Korea this Friday.
  • Apple has enlisted K-pop girl band NewJeans to help promote the store.
  • Visitors of the store can listen to an exclusive version of NewJean’s hit song “OMG” recorded in spatial audio.
  • Apple’s move is a signal that it is ramping up its post-pandemic efforts in the key Asian growth market.
  • There are plans to open a sixth store in Seoul this year, more than in Tokyo, Japan.
  • Apple Gangnam is Apple’s first new retail store to open since December.
  • Apple now has a retail team of nearly 800 in South Korea.


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