iPad Mini Represents 60% of Overall Apple Tablet Sales: Gartner


iPad Mini Represents 60% of Overall Apple Tablet Sales: Gartner

A new report showed that global sales of Internet devices including personal computers, tablets and mobile phones is showing steady growth in 2013, but there is a more rapid shift to more mobile gadgets.

The Gartner survey suggests the number PC, tablet and mobile phone shipments will grow 5.9% to 2.35 billion devices this year.

While this is something of a known trend the shocking finding was that Apple’s iPad mini represented 60% of overall Apple tablet sales in the first quarter of 2013. This is the first time that a study has revelaed that people actually prefer the smaller device over the 10.1 inch iPad.


Tablet shipments as a whole are expected to grow 67.9% to 202 million units, making it the fastest growing segment. The mobile phone market, which includes both smartphones and feature phones will grow 4.3 percent to 1.8%.

Traditional desk-based and notebook PC shipments are forecast to drop 10.6% to 305 million units.

The survey is also coined a new term ultramobiles, a new category of PCs which includes smaller computers including convertible tablets. The sales in this new category are expected to double this year. The catgeory includes devices like the Chromebook, thin and light clamshell designs, and slate and hybrid devices running Windows 8. Customers are expected to shift to these devices from notebooks and premium tablets, such as the Apple iPad or Galaxy Tab10.1.

“Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products,” said Carolina Milanesi, research vice president at Gartner.

Lower-priced smartphones are also impacting the market and more customers especially in emerging categories are going for these devices.


Google’s Android is expected to extend its dominance in 2013, accounting for 866 million devices, ahead of Microsoft Windows and Apple’s iOS.

The study does not foresee the increase in market for BlackBerry devices and also for new entrants into the market like Tizen, Firefox OS and Ubuntu.

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