- Apple has joined the new Twitter-like platform, Threads, which is on the verge of crossing 100 million users in just four days.
- Apple’s presence on Threads started with Apple News and has since expanded to include accounts for Apple Books, Apple Music, Shazam, and Beats by Dre.
- The move demonstrates Apple’s commitment to the new platform, marking its mainstream emergence and distinguishing it from Mastodon, a platform Apple has yet to endorse.