Apple Joins Rapidly Growing Threads Social Platform, Accelerating User Growth

  • Apple has joined the new Twitter-like platform, Threads, which is on the verge of crossing 100 million users in just four days.
  • Apple’s presence on Threads started with Apple News and has since expanded to include accounts for Apple Books, Apple Music, Shazam, and Beats by Dre.
  • The move demonstrates Apple’s commitment to the new platform, marking its mainstream emergence and distinguishing it from Mastodon, a platform Apple has yet to endorse.
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